MSDCG scales audio and video businesses through audience growth and infrastructure strategy refined at the companies driving today's content ecosystem.
We deliver
Audience Growth
From thousands to millions of users across YouTube, Spotify, Apple Podcasts, and emerging platforms including FAST, VOD, and Shorts.
Distribution Strategy
Platform-specific approaches, cross-format repurposing, and algorithmic optimization to maximize visibility and performance.
Revenue Expansion
Growth across subscriptions, sponsorships, platform monetization, and enterprise partnerships that go beyond advertising.
Product Strategy
Infrastructure and platform development for hosting, analytics, and monetization tools built to scale.
Business Development
Platform deals, integrations, and enterprise partnerships that accelerate reach and revenue.
Working with MSDCG
MSDCG accepts 3–4 strategic engagements annually through selective referral. We partner directly with leadership teams on active execution, applying strategies that scaled Wondery (acquired by Amazon Music) and Chartable (acquired by Spotify), along with product experience from building video podcast features at Amazon.
Typical engagements span 3–6 months, with daily collaboration. We define success metrics upfront, measure progress against clear outcomes, and continuously refine tactics based on results.
To explore working together, request an introduction from a mutual connection in the audio, video, or podcast ecosystem.
Principal
Karo Chakhlasyan built video podcast strategies and products across the content ecosystem. He served as VP of Audience Acquisition at Wondery (acquired by Amazon Music), COO at Chartable (acquired by Spotify), and Senior Product Manager for Video Podcasts at Amazon.
How We Work →